Fix the leaks.
Then scale the traffic.
Most businesses pour money into ads before their store is ready to convert it. We audit, identify every conversion gap, and fix them — so every pound you spend on traffic actually works harder.
The leaks are
always findable.
Every store has them. Most owners never find them because they're not looking in the right places — or they assume the problem is traffic, not conversion.
We've audited hundreds of stores. The same issues come up again and again. Here's what we look for first.
Book a Store AuditChoose the service that
fits your needs.
Mix and match to create your custom package.
Store Setup
Full Shopify store setup, product migration, and data transfer from any platform.
Store Migration
Full Shopify store setup, product migration, and data transfer from any platform.
Store Development
Full Shopify store setup, product migration, and data transfer from any platform.
Website Development
Full Shopify store setup, product migration, and data transfer from any platform.
Theme Development
Custom theme development, Liquid coding, template customization that matches your brand.
Conversion Rate Optimization
A/B testing, checkout optimization, and conversion funnel improvement to boost sales.
App Integration
Shopify apps, automation, workflows, and API connections to streamline operations.
Shopify Plus
Enterprise Shopify, multi-store management, and advanced features for scaling brands.
Liquid Development
Liquid templating, custom sections, dynamic content for advanced functionality.
Checkout Optimization
Custom checkout, post-purchase upsells, and cart abandonment recovery.
AOV Strategy
Bundle offers, cross-sells, volume discounts to increase average order value.
Store to revenue.
End to end.
From the initial audit that maps every leak, to the landing pages that convert your paid traffic, to the AOV flows that increase what each customer spends — we own the entire conversion layer of your business.
- –Full funnel conversion analysis
- –Page speed and Core Web Vitals review
- –Mobile UX audit across all key pages
- –Heatmap and session recording analysis
- –Prioritised fix roadmap with impact scores
- –A/B test design and implementation
- –Product page copy and layout optimisation
- –Checkout flow simplification
- –Trust signal placement (reviews, badges, guarantees)
- –CTA testing and optimisation
- –Campaign-specific landing pages built
- –Above-the-fold optimisation for paid traffic
- –Offer framing and benefit-led copy
- –Mobile-first responsive design
- –Conversion tracking setup and verification
- –Product bundle and cross-sell configuration
- –Post-purchase upsell flows
- –Free shipping threshold strategy
- –Volume discount and incentive structure
- –Cart abandonment recovery setup
Fix first.
Scale second.
Our four-phase process ensures nothing is patched over — the foundation is solid before growth is layered on top.
Full funnel review — analytics, heatmaps, session recordings, and speed tests. We document every leak and score it by revenue impact before touching a single thing.
01High-impact fixes first — speed, mobile, checkout. The changes that move conversion rate before we even start testing. Quick wins in the first 30 days.
02Structured A/B testing on product pages, landing pages, and checkout. Every test has a hypothesis, a success metric, and a decision point. No random changes.
03AOV flows, upsell sequences, and post-purchase offers. Once the baseline converts, we build the systems that increase what every customer is worth to you.
04Tangible fixes.
Measured results.
Every change we make is documented. Every test we run has a result. You always know exactly what was done and what it changed — in actual revenue terms, not marketing metrics.
Before and after is always shown. Not just "we improved the page" but "conversion rate moved from 2.1% to 3.4% — here's what changed and why."
Book a Store AuditEvery stage of
e-commerce growth.
The problems are different at each stage — but the principle is the same. Fix the conversion rate, then scale.
You're launching a Shopify store or have just launched one. You want to make sure the foundation is solid before you start spending on ads — so your first campaigns actually convert.
- →Pre-launch store audit before you spend on traffic
- →Conversion-first product page setup
- →Mobile optimisation from day one
- →Tracking and attribution configured correctly
You're spending on paid media but conversion rate is below industry average. You know the problem is on-site, not the traffic — but you don't know exactly where the drop-off is happening or why.
- →Full funnel audit to pinpoint the exact drop-off points
- →Checkout flow simplification — biggest lever, fastest win
- →Product page optimisation with social proof
- →A/B testing programme to validate every change
Your store converts well. The next lever is average order value. You're leaving revenue on the table with every purchase because there's no upsell, cross-sell, or bundle strategy in place.
- →Product bundle strategy and configuration
- →Post-purchase upsell flow implementation
- →Free shipping threshold optimisation
- →Subscription and LTV growth strategy
"We were spending ₹3L a month on Meta ads with a 1.4% conversion rate. ExecuMarketing audited our store, fixed our checkout in two weeks, and our CVR moved to 3.1%. Same ad spend. Double the revenue.
Pair it with our other engines.
View All ServicesFix your store first, then scale your paid media.
Learn more 02A store that converts well makes your organic traffic dramatically more valuable.
Learn more 03Social proof from your channels increases your store's conversion rate.
Learn more 04Turn first-time buyers into repeat customers with retention flows.
Learn moreReady to fix what's
leaking revenue?
One discovery call. Store audit delivered within a week. You'll know exactly where you're losing money and what it'll take to fix it.